A longtime CVC friend and educator, Dr. Marty Becker has dedicated his life toward better health for pets and the people who love them. With that goal firmly in mind, he founded Fear FreeSM, an initiative to “take the ‘pet’ out of ‘petrified’” and bring pets back into veterinary hospitals.
The Fear Free initiative promotes the practices, methods, and tools that calm veterinary patients and create low-stress environments to encourage better healthcare, more satisfied and compliant clients, a happier staff, and a healthier bottom line.
He is a renowned speaker, TV personality and author of many books, including The Healing Power of Pets: Harnessing the Amazing Ability of Pets to Make and Keep People Happy and Healthy.
Dr. Becker practices at North Idaho Animal Hospital in Sandpoint, Idaho.