The heavy hitters will be swinging at your toughest management challenges in San Diego in November. Here's just part of the team, with some links to give you an idea what they're all about and why we're so excited to have them on the roster. (Check out the complete management program here.)

Shawn McVey, MA, MSW, a member of the Firstline and Veterinary Economics editorial advisory boards and CEO of Innovative Veterinary Management Solutions, a consulting company in Phoenix.

> Don't miss topic: Mangagers' Retreat—The ultimate manager makeover
> Video: Creative rewards for veterinary team members
> One sample article: Toxic veterinary practices

Denise Tumblin, CPA, a Veterinary Economics Editorial Advisory Board member and owner of Wutchiett Tumblin and Associates in Columbus, Ohio.

> Don't miss topic: Progress in Practice—Build your hospital marketing plan
> Video: What to cut in a tough economy
> Audio: Let your choices and philosophy guide your practice
> One sample article: How can I afford a veterinary practice today?

Dr. Dave Nicol, a veterinary surgeon and veterinary business consultant from Sydney, Australia, and author of the e-book The Yellow Pages Are Dead: Marketing Your Veterinary Practice in the Digital Age.

> Don't-miss topic: Get your practice found through social media
> Q&A: Why is it important for veterinary practices to engage in social media sites like Facebook and Twitter?
> Video: Watch Dr. Nicol offer advice for veterinary students and new graduates
> One sample article: Offering veterinary medical 'choices' may hurt patients

Brian Conrad, CVPM, a frequent contributor to Veterinary Economics and Firstline magazines, a board member for the Veterinary Hospital Management Association, and the practice manager for Meadow Hills Veterinary Center in Kennewick, Wash.

> Don't-miss topic: Creating a cohesive team—how owner and manager work together for maximum staff effectiveness
> Video: Ask clients what they think
> One sample article: How team meetings can make you a better veterinary employee

Dr. Robin Downing, owner of Windsor Veterinary Clinic and The Downing Center for Animal Pain Management in Windsor, Colo.

> Don't miss topic: Providing a compassionate euthanasia experience in your hospital
> Women leading change: Robin Downing
> One sample video: Dr. Robin Downing on women in veterinary medicine
> One sample article: Manage pets' pain